The Best Performance Marketing Conferences To Attend In 2025
The Best Performance Marketing Conferences To Attend In 2025
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection procedures. While it needs more technical knowledge than regular GTM and might present extra costs, it can result in greater precision and even more trustworthy data
Pixel monitoring uses an item of code to register conversions on your site. It's very easy to set up and less vulnerable to ad blockers.
1. A lot more exact data
The standard approach of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser privacy policies. This indicates that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it needs to be.
Server-side tracking is a much more safe and secure option that helps to bypass these limitations, as it's filled from your very own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or other protection measures. This offers a lot more exact information and an extra complete picture of individual trips throughout networks.
In addition, this type of tracking enables services to track conversions beyond the internet site, such as call and in-store visits, which can be challenging for pixel-based tracking. This versatility provides marketing experts more ownership over the data they send, and makes it easier to adhere to various data legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing professionals make more informed marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking enables services to bypass these restrictions and provide exact, constant information that is much less susceptible to disturbance.
This kind of tracking additionally enables companies to track conversions that happen beyond the site, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adjust to these modifications.
3. Less susceptible to fraud
Server-side monitoring enables services to manipulate data hauls before it gets to third party endpoints, enhancing security and personal privacy. This is especially crucial as different web browsers and systems progressively transform how they manage cookies. For example, in iphone 14, Safari will just provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these constraints and continue to track conversions that took place outside of your site.
On top of that, server-side tracking enables you to record user data straight on your own servers. This removes dependence on third parties, which can be vulnerable to violations and privacy infractions.
A server-side radar is a set of directions that informs your website's server what events to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is a different method that utilizes a little item of AI-powered email marketing code on your webpage to collect data from customers.
4. Easier to execute
Server-side monitoring is an information collection procedure that takes place on the website's own web server, bypassing internet internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the extent of information monitoring and offers companies more control over transmission, making it generally more reliable. Because of this, it's much less susceptible to information difficulties triggered by points like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the web server. This permits you to have even more exact information and assists make sure compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking constraints enforced by internet browsers and advertisement blockers.